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    ßßßßßßßßßßŪÜ ßßŪŪŪŪŪŪÜÜŪŪßßß ÜÜßßßŪŪŪŪŪŪŪÜÜŪŪßßß ÜÜßßßŪŪŪŪŪŪŪß Ūßßßßßß    
                ßŪÜÜÜ ßßßÜÜÜÜßßßß  ßŪÜÜÜÜ ßßßÜÜÜÜßßßß  ßŪÜÜÜÜ ßßÜÜŪ           
  ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ ßßßßß ÄÄÄÄÄÄÄÄÄÄÄÄÄ ßßßßß ÄÄÄÄÄÄÄÄÄÄÄÄÄ ßßßßß ÄÄÄÄÄÄÄ--ś  
                              - p r e s e n t s - 
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   Website Optimization: Speed, Search Engine & Conversion Rate Secrets (c) 
   by O'Reilly Media, Inc. 

   The type of the release is: eBook
   In the PDF format with ISBN: 0596515081 and Pub Date: July 15, 2008
   The size of the release is: 03 disks x 2.88mb
   And released on: 09/15/2008

 ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ--ś 
   Remember when an optimized website was one that merely didn't take all 
   day to appear? Times have changed. Today, website optimization can spell 
   the difference between enterprise success and failure, and it takes a 
   lot more know-how to achieve success. This book is a comprehensive guide 
   to the tips, techniques, secrets, standards, and methods of website 
   optimization. From increasing site traffic to maximizing leads, from 
   revving up responsiveness to increasing navigability, from prospect 
   retention to closing more sales, the world of 21st century website 
   optimization is explored, exemplified and explained. Website 
   Optimization combines the disciplines of online marketing and site 
   performance tuning to attain the competitive advantage necessary on 
   today's Web. You'll learn how to improve your online marketing with 
   effective paid and natural search engine visibility strategies, 
   strengthened lead creation and conversion to sales methods, and 
   gold-standard ad copywriting guidelines. Plus, your increased site 
   speed, reduced download footprint, improved reliability, and improved 
   navigability will work synergistically with those marketing methods to 
   optimize your site's total effectiveness. In this book for business and 
   IT managers, author Andrew King, president of Website Optimization, LLC, 
   has assembled experts in several key specialties to teach you: 
   Search engine optimization -- addressing best (and worst) practices to 
   improve search engine visibility, including step-by-step keyword 
   optimization guidelines, category and tag cloud creation, and guerilla 
   PR techniques to boost inbound links and improve rankings Pay-per-click 
   optimization -- including ad copywriting guidelines, setting 
   profit-driven goals, calculating and optimizing bids, landing page 
   optimization, and campaign management tips Optimizing conversion rates 
   -- increasing leads with site landing page guidelines, such as 
   benefit-oriented copy, credibility-based design, value hierarchies, and 
   tips on creating unique selling propositions and slogans Web performance 
   tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase 
   speed, reduce your download footprint, and increase reliability Advanced 
   tuning -- including client-side techniques such as on-demand content, 
   progressive enhancement, and inline images to save HTTP requests. Plus 
   server-side tips include improving parallelism, using cache control, 
   browser sniffing, HTTP compression, and URL rewriting to remap links and 
   preserve traffic Web metrics -- illustrating the best metrics and tools 
   to gather details about visitors and measure web conversion and success 
   rates. Covering both search marketing metrics and web performance 
   measures including Pathloss and waterfall graphs 
   "Website Optimization" not only provides you with a strategy for 
   success, it also offers specific techniques for you and your staff to 
   follow. A profitable website needs to be well designed, current, highly 
   responsive, and optimally persuasive if you're to attract prospects, 
   convert them to buyers, and get them to come back for more. This book 
   describes precisely what you need to accomplish to achieve all of those 
   goals. 

   http://www.amazon.com/exec/obidos/tg/detail/-/0596515081/

    INSTALL NOTES

   Unzip, unrar and enjoy

 ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ--ś 
                  Greetings fly out to all our close friends
 ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ--ś 
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