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Website Optimization: Speed, Search Engine & Conversion Rate Secrets (c)
by O'Reilly Media, Inc.

The type of the release is: eBook
In the PDF format with ISBN: 0596515081 and Pub Date: July 15, 2008
The size of the release is: 03 disks x 2.88mb
And released on: 09/15/2008

Remember when an optimized website was one that merely didn't take all
day to appear? Times have changed. Today, website optimization can spell
the difference between enterprise success and failure, and it takes a
lot more know-how to achieve success. This book is a comprehensive guide
to the tips, techniques, secrets, standards, and methods of website
optimization. From increasing site traffic to maximizing leads, from
revving up responsiveness to increasing navigability, from prospect
retention to closing more sales, the world of 21st century website
optimization is explored, exemplified and explained. Website
Optimization combines the disciplines of online marketing and site
performance tuning to attain the competitive advantage necessary on
today's Web. You'll learn how to improve your online marketing with
effective paid and natural search engine visibility strategies,
strengthened lead creation and conversion to sales methods, and
gold-standard ad copywriting guidelines. Plus, your increased site
speed, reduced download footprint, improved reliability, and improved
navigability will work synergistically with those marketing methods to
optimize your site's total effectiveness. In this book for business and
IT managers, author Andrew King, president of Website Optimization, LLC,
has assembled experts in several key specialties to teach you:
Search engine optimization -- addressing best (and worst) practices to
improve search engine visibility, including step-by-step keyword
optimization guidelines, category and tag cloud creation, and guerilla
PR techniques to boost inbound links and improve rankings Pay-per-click
optimization -- including ad copywriting guidelines, setting
profit-driven goals, calculating and optimizing bids, landing page
optimization, and campaign management tips Optimizing conversion rates
-- increasing leads with site landing page guidelines, such as
benefit-oriented copy, credibility-based design, value hierarchies, and
tips on creating unique selling propositions and slogans Web performance
tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase
speed, reduce your download footprint, and increase reliability Advanced
tuning -- including client-side techniques such as on-demand content,
progressive enhancement, and inline images to save HTTP requests. Plus
server-side tips include improving parallelism, using cache control,
browser sniffing, HTTP compression, and URL rewriting to remap links and
preserve traffic Web metrics -- illustrating the best metrics and tools
to gather details about visitors and measure web conversion and success
rates. Covering both search marketing metrics and web performance
measures including Pathloss and waterfall graphs
"Website Optimization" not only provides you with a strategy for
success, it also offers specific techniques for you and your staff to
follow. A profitable website needs to be well designed, current, highly
responsive, and optimally persuasive if you're to attract prospects,
convert them to buyers, and get them to come back for more. This book
describes precisely what you need to accomplish to achieve all of those
goals.

http://www.amazon.com/exec/obidos/tg/detail/-/0596515081/

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