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Web Analytics: An Hour a Day (c) by Sybex

The type of the release is: eBook
In the PDF format with ISBN: 0470130652 and Pub Date: June 05, 2007
The size of the release is: 02 disks x 2.88mb
And released on: 09/04/2007

Web Analytics: An Hour A Day is the first book by an in-the-trenches
practitioner of web analytics. It provides a unique insider's
perspective of the challenges and opportunities that web analytics
presents to each person who touches the Web in your organization. Rather
than spamming you with metrics and definitions, Web Analytics: An Hour A
Day will enhance your mindset and teach you how to fish for yourself.
Avinash Kaushik is a expert in web analytics and author of the top-rated
blog Occam's Razor (http://www.kaushik.net/avinash). In this book, he
goes beyond web analytics concepts and definitions to provide a
step-by-step guide to implementing a successful web analytics strategy.
His revolutionary approach to web analytics challenges prevalent
thinking about the field and guides readers to a solution that will
provide truly informed and actionable insights. In Part I, Avinash
explains why traditional web analytics is dead and introduces the
Trinity mindset and strategic approach for web analytics. He then
details the data collection options at your disposal for robust
analytics and the pros and cons of each methodology (such as
clickstream, outcomes, research, and competitive data). He concludes
Part I with a deep dive into qualitative data and its critical role in
any web analytics program. In Part II, Avinash provides insights that
will challenge your knowledge of what it takes to create a successful
web analytics program. He covers customer centricity, optimal
organizational structure, how to identify great analysts, and his (now
famous) 10/90 rule of web analytics. From his experience, he outlines
radical strategies for how you should select the right tool for your
company (while saving money and peace of mind) and identify truly
valuable metrics with his "three layers of So What?" test. He concludes
Part II by providing a fresh perspective on some of the most common web
analytics reports that you'll never look at in the same way again. In
Part III, Avinash guides readers to a successful web analytics strategy
and implementation month by month, day by day, and hour by hour. A
customized quick-start guide for different businesses (including blogs)
is followed by increasingly advanced and crucial analytics topics, such
as search analytics (SEO, SEM/PPC and internal site search) and
multi-channel marketing analytics. That's followed by the revelation of
the key ingredients of a great experimentation and testing platform,
performing competitive intelligence analysis, and Web 2.0 analytics.
Avinash then discusses the three secrets behind making web analytics
actionable and, in his clever, engaging, and thought-provoking style,
debunks leading myths-about path analysis, conversion analysis, and
real-time data, for example. Finally, Avinash highlights seven specific
steps you can take to create a data-driven decision-making culture in
your company and then discusses such advanced analytics concepts as
statistical significance, SEM and PPC analysis, the power of
segmentation, complex yet insightful pan-session metrics, and conversion
rate best practices. Sprinkled throughout the book are real-world
examples drawn from Avinash's experiences as an analytics professional
at Intuit, DirecTV, Silicon Graphics Inc., and DHL.

http://www.amazon.com/exec/obidos/tg/detail/-/0470130652/

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