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           ÜßŪ²ŪŪŪŪŪÜ         ßŪŪŪ²ŪŪŽŪŪÜ         ßŪŪŪ²ŪŪŽŪŪÜ                 
       ßßßßßß ßŪŪŪŪŪŪŪÜ      ÜÜŪŪŪŪßÜŪŪŪŪŪÜ      ÜÜŪŪŪŪßÜŪŪŪŪŪÜßßßßßßß        
    ßßßßßßßßßßŪÜ ßßŪŪŪŪŪŪÜÜŪŪßßß ÜÜßßßŪŪŪŪŪŪŪÜÜŪŪßßß ÜÜßßßŪŪŪŪŪŪŪß Ūßßßßßß    
                ßŪÜÜÜ ßßßÜÜÜÜßßßß  ßŪÜÜÜÜ ßßßÜÜÜÜßßßß  ßŪÜÜÜÜ ßßÜÜŪ           
  ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ ßßßßß ÄÄÄÄÄÄÄÄÄÄÄÄÄ ßßßßß ÄÄÄÄÄÄÄÄÄÄÄÄÄ ßßßßß ÄÄÄÄÄÄÄ--ś  
                              - p r e s e n t s - 
 ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ--ś
   Web Analytics: An Hour a Day (c) by Sybex

   The type of the release is: eBook
   In the PDF format with ISBN: 0470130652 and Pub Date: June 05, 2007
   The size of the release is: 02 disks x 2.88mb
   And released on: 09/04/2007

 ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ--ś 
   Web Analytics: An Hour A Day is the first book by an in-the-trenches 
   practitioner of web analytics. It provides a unique insider's 
   perspective of the challenges and opportunities that web analytics 
   presents to each person who touches the Web in your organization. Rather 
   than spamming you with metrics and definitions, Web Analytics: An Hour A 
   Day will enhance your mindset and teach you how to fish for yourself. 
   Avinash Kaushik is a expert in web analytics and author of the top-rated 
   blog Occam's Razor (http://www.kaushik.net/avinash). In this book, he 
   goes beyond web analytics concepts and definitions to provide a 
   step-by-step guide to implementing a successful web analytics strategy. 
   His revolutionary approach to web analytics challenges prevalent 
   thinking about the field and guides readers to a solution that will 
   provide truly informed and actionable insights. In Part I, Avinash 
   explains why traditional web analytics is dead and introduces the 
   Trinity mindset and strategic approach for web analytics. He then 
   details the data collection options at your disposal for robust 
   analytics and the pros and cons of each methodology (such as 
   clickstream, outcomes, research, and competitive data). He concludes 
   Part I with a deep dive into qualitative data and its critical role in 
   any web analytics program. In Part II, Avinash provides insights that 
   will challenge your knowledge of what it takes to create a successful 
   web analytics program. He covers customer centricity, optimal 
   organizational structure, how to identify great analysts, and his (now 
   famous) 10/90 rule of web analytics. From his experience, he outlines 
   radical strategies for how you should select the right tool for your 
   company (while saving money and peace of mind) and identify truly 
   valuable metrics with his "three layers of So What?" test. He concludes 
   Part II by providing a fresh perspective on some of the most common web 
   analytics reports that you'll never look at in the same way again. In 
   Part III, Avinash guides readers to a successful web analytics strategy 
   and implementation month by month, day by day, and hour by hour. A 
   customized quick-start guide for different businesses (including blogs) 
   is followed by increasingly advanced and crucial analytics topics, such 
   as search analytics (SEO, SEM/PPC and internal site search) and 
   multi-channel marketing analytics. That's followed by the revelation of 
   the key ingredients of a great experimentation and testing platform, 
   performing competitive intelligence analysis, and Web 2.0 analytics. 
   Avinash then discusses the three secrets behind making web analytics 
   actionable and, in his clever, engaging, and thought-provoking style, 
   debunks leading myths-about path analysis, conversion analysis, and 
   real-time data, for example. Finally, Avinash highlights seven specific 
   steps you can take to create a data-driven decision-making culture in 
   your company and then discusses such advanced analytics concepts as 
   statistical significance, SEM and PPC analysis, the power of 
   segmentation, complex yet insightful pan-session metrics, and conversion 
   rate best practices. Sprinkled throughout the book are real-world 
   examples drawn from Avinash's experiences as an analytics professional 
   at Intuit, DirecTV, Silicon Graphics Inc., and DHL. 

   http://www.amazon.com/exec/obidos/tg/detail/-/0470130652/

    INSTALL NOTES

   Unzip, unrar and enjoy

 ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ--ś 
                  Greetings fly out to all our close friends
 ś-ÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ--ś 
                      - TRADITION OF QUALITY SINCE 2005 -